How to Start Your Career as an Email Marketer in Nigeria

How to Start Your Career as an Email Marketer in Nigeria by Oyindamola Ajewole


Email is one of the most potent marketing tools much available as of now. It does the work of building relationships between you and your subscribers, driving engagements or leads, and delivering a greater ROI (Return of Investment) than other types of Internet marketing strategies.


Email marketing is one branch of internet marketing that involves online marketing via social media, websites, blogs, newsletters, and so on.

Here are a few steps to hop on to kickstart your career in Email Marketing;

1. Choose an Email Marketing Service Provider

There are many email marketing platforms available online. Each email marketing platform has its unique features and could be completely free or premium, depending on your financial capacity. At theNELOC Media Academy, we teach our students to effectively use Mailchimp, but you may decide to use any other email marketing services such as Convertkit, Making your choice of an email marketing service provider is the first thing to do when about to embark on the journey of Email Marketing.
 
As earlier mentioned, most of the service providers are free to start with and they are easy to navigate but make sure to check a few before settling for the one you would love to make use of. You can switch to a paid subscription after building your audience to a point.

2. Get Contacts To Sign Up To Your Email List

The act of getting contacts to sign up to your email list simply means that you are growing your email list. Although it could be difficult, getting contacts to sign up can be done in several ways. You can get to direct your target audience to your email list by offering something tangible for free. This gift you are offering are best advised to be digital products. In our article, we listed different kind of digital products that you can create and how to identify which product you should create for your audience. E.g an e-book, a video, a free course and much more. Creating a link on your social media that directs your followers that are willing to sign up is a good way too, and that is a lot easier if you post valuable content they feed on.

3. Set Up Your Welcome Email

How would you feel if you're invited to a party where you know no one but the person and they get to leave you hanging when you get to the party? Displeased, right? That's what it is for every subscriber that gets to sign up for your mail list. You don't want to make them feel like a stranger and that's where your welcome email comes in. Building relationships via mail list starts from there.

4. Practice Writing Persuasive Messages

Most of your mails will be directed emails telling your subscribers to take one action or another. Therefore, it is vital to learn E-mail Copywriting which is the act of writing persuasive e-mails. You will need to work on attention-grabbing subject lines and persuasive yet engaging mail.


5. Create A Reusable E-mail Template

Since you will be sending quite a lot of emails, it is good to have reusable samples for different stages of your subscriber's relationships. This works best for setting up automatic email sequences and drip campaigns.


Putting these few tips into use will definitely help you get the best of Email Marketing. We are rooting for you.

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