Marketing vs Branding: Which is more important?

Many branding and marketing experts have given their opinions as regards the importance of

Marketing brings a new customer while Branding makes them Repeat  Customers. Yes or NO?
 

Marketing is a short-term investment while Branding is a long- term investment Yes or NO?
Or hypothetically, if you have #100,000 to spend on marketing or branding, how much (in percentages) would you spend for marketing and how many percent would you put into branding? Why?
Now, this should be carefully examined in the context of their functions.
 

A logo is not branding.

For a Brand specialist, the query will be as regards why you have to spend money on marketing when your branding is not satisfactory? According to the average brand specialist in this case, a perfect branding of 70% and a standard marketing of 30% will produce a turnover in 150% sales rate on marketing. This is because consumers would definitely refer fellow consumers to enjoy a brand’s service or product if its branding appeals to them. On the contrary, a marketing specialist will deem otherwise.

Many founders do not actually understand what a brand means. They think it is a logo and any form of media that they put out. So, they fail to take heed to intangible things like the perception people have towards their brands. Products that sell are not the ones that look nice. Products sell because people trust it. Once you lose that trust especially when it comes to getting value for their money, they are gone. Once you kill your brand name, it would always evoke negative feelings once it is mentioned. Once a brand name dies, you are better off getting another one. Nothing will make people come back to you, not even getting new board members or securing vague strategic partnerships. They all won’t help because your brand name is not the biblical Lazarus.

Take Cocacola for example, they have improved in Branding, effective distribution, appropriate pricing and consistency over the years. These are branding and consumer oriented principles and business models that have been proven through generations.

The honest truth is that it may be very difficult to place an importance on branding over marketing or vice versa