Why Customer Feedback is Necessary For Businesses

 

Just like basic compliments on your dress or accessory makes you feel very good about yourself, proper customer feedback guides and informs your brand's decision making process. It also influences your product roadmap which is essential for measuring customer satisfaction among your current customers.

Getting an idea about on how customers view your product, support, and company is invaluable. So it is necessary that every business looks into the best ways to gather insights from current and prospective customers who visit your business website, page or office space (online or offline).

 

Now that you know why customer feedback is necessary for your business, here is a list of ideas compiled to help you gather feedback.

Conduct a Customer Survey

The duty to craft a useful and result oriented customer survey is not an easy task. There are many potential questions that you can ask your customers, but you have to be careful in your approach. You should only ask questions that fulfill your business or company end goal. To do this, it is best advised that you construct smart and open-ended questions. A good survey should also ask one question at a time, make rating scales consistent and avoid leading questions. Surveys can be created through google forms, type form or survey monkey. You can also create a survey page on your website and direct traffic to get your forms filled. We have created a survey question bank here to guide your survey question approach.

Use Email Marketing Forms

Email is one of the most valuable ways to gather candid customer feedback. By considering this option, you can improve the way customers reach out to you via email and maximize this channel’s effectiveness to create a better experience for customers, too. These Email Marketing forms can come with a free gift from your business or as a pop-up alert on your website or online pages requesting a honest review of your products and services. When engaging email marketing for your surveys, assure your customers of a speedy response. You can do this by creating an organized customer feedback system and sending candid follow-up emails to them. One takeaway point here it this - Send frequent mails, but avoid spamming.

Engage Social Media

A large part of the world's population is on social media and the internet basically. There are various social media networks and connect apps that could help you get direct feedback from your customers and clients. According to a survey by the NELOC Media Academy, 53 percent  of every individual or brand that has patronised a business follows the brand's social media pages. This makes social media to be in fact, the most comfortable platform to interact with customers. Social media platforms like WhatsApp, Instagram, Twitter and Facebook among others makes it more interactive and friendly. In most cases, you can engage your stories with a poll, asking your customers to give their opinion of a product, send a review or make votes as regards your products and services. It brings much fun to the picture because it is directly interacting with your realtime customers and in many cases, it gives them access to directly send their views to your inbox.

Build Customer contact Pages on your Website

Having a website is never enough. Website optimisation takes the essence of a website to the climax. There will be no value for your website if it doesn't yield returns from it's contact pages and other call to action features. No brand or business wants to put money and efforts in the bin by allowing all its copy content, search engine optimisation and general web development go without profits. As such, a customer contact page is necessary to help you get proper feedback from a user without leaving the website. You can read up our article on what a standard contact page should contain and check out a sample standard contact us page from NELOC News or visit our contact page here.

Communication is never overrated in business and brand building. Customer feedback is one strong way to build this communication and must not be neglected. If you would like us to create a custom customer feedback platform for your business, reach us here