How to create a Black Friday Presale Marketing campaign Via Email


Every November Black Friday season is one of the most profitable shopping seasons of the year. During this season, it is important that every brand must take its time to harness the power of email marketing.

61%* of shoppers in 2021 started their holiday shopping by November 1st. It sounds like a golden opportunity and a solid nudge to get the Black Friday presale rolling. 🎢

Here's a Black Friday presale email campaign checklist:

🚀 Create a segment of VIPs.
 It can be big spenders or customers who've purchased at least 2 times that fall into the VIP segment.

Note: No VIPs? No worries, consider your most engaged subscribers in the past 30 days.

🚀 Give an exclusive offer.
A freebie, 'buy one, get one', mega discounts, you name it. Create exclusivity through your offer and make sure it beats your general Black Friday offer. Remember, they're your VIPs!

🚀 Design your Black Friday email.

The theme is obvious; now create captivating emails that ensure a great experience across all devices. We recommend relying on a drag-and-drop editor and ready-to-use templates for effortless efficiency.

🚀 Schedule your emails for perfect timing.

Finding the ideal email sending time can be a puzzle, but we suggest aiming for 10:00 AM to 2:00 PM on Tuesdays or Thursdays. Studies back it up as the best choice.

🚀 Pro Tips:

1. Automate like a pro. Use automation for abandoned cart recovery, follow-ups, and thank you emails. It's the secret sauce for Black Friday success.

2. Real-time optimization. Keep a close eye on your campaign performance and adjust as needed.

Black Friday presale is your opportunity to kickstart a profitable holiday season. Set the tone for success with effective email campaigns.

Get ready to make this Black Friday your best one yet – craft, automate and analyze your Black Friday presale campaigns in a breeze.

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