It is not new knowledge that without new customers, a business is set on a path of decline. However, attracting new customers does not come automatically. There are many things involved and multiple ways to look for potential customers, make them pick interest in your business and ultimately convert them to your loyal customers.
Every business owner should always be on the hunt for new customers. Thus, you should be able to come up with creative ways that can bring in new people. To do this, it is important that you:
- Identify your target audience
- Identify the needs of your target audience
- Set your goals right
- Prepare a budget
- Engage with people around you.
Whether your business has been operating for a while or you are just starting out new, having new customers is something that cannot be overemphasized. However, you don't need an ambiguous plan to bring in new customers. To this end, here are six proven ways to help you practice and bring in new customers to your business.
1. Give Discounts
This is one of the most powerful tools to get new customers. Humans are naturally selfish, and they will want to jump at free offers. Although it may look a bit absurd for a business that is just growing, but in the long run it will eventually pay off. You can also give a free trial for new customers, especially if you are offering a service.
Another thing you can do to get new customers similar to this is that you can also give services for free to influential people, to get reviews that will attract new customers from their followers. You also have to be cautious while giving things out for free. Don't give away too much that you will eventually run at a loss.
2. Create Content
If you are well versed about the niche you have selected for your business, you can as well create content around it. Share what you know, you can create a YouTube channel, a Blog or a growing social media page to educate your customers on the things related to your product or service.
With this you'll be able to reach more people searching for related contents online and with that you can connect with them and build trust.
When they discover that you know so much about what you do, you make them pick more interest in what you do.
You can also decide to write an e-book, if you are into food services, you can create content about cooking, if you are into selling fashion wears, you can create content around fashion ideas.
This gives you more visibility on the search engine and people can easily connect with your business while searching for things related to it.
3. Use “Google My Business”
This is a free Google initiative to help businesses gain visibility on the search engine, it's one of the best search engine marketing tools for businesses. It gives you the opportunity to target local customers searching for things you do locally, if you are into any business make sure you set up an account on Google my business.
Create your account, add photos and videos relating to your business, make sure to include the contact details of your business, probably your phone number, email, website and any other means that they can reach you .
Include the address of your business in case it's a physical one, give proper details about your business the product and service your rendering. You can also give offers that you are currently giving out to people, this will attract new people.
Simple online searches can get you more customers in a day.
3. Organize Events
Host an event or partner with another business to host an event, but you should be able to understand the type of people you want to reach out to.
Make sure that the event you are trying to organise meet the needs of your target audience, give your event much publicity and the best way to that is social media. You can bring any celebrity depending on the type of people you are trying to attract to your business.
You can set up a mini event or a large event, but make sure it is has a targeted audience and it should be cost-effective depending on your budget.
You can also decide to setup a virtual event, however this may not give the required conversions.
One thing that's also important to do during the event is to make sure to get the necessary information of your attendees during the event, so as to be able to reach them in the nearest future about your new products and services or to remind them to patronize you.
You can also choose to sponsor or partner with an event organised by another organisation and in turn they will give your business the necessary publicity
5. Organize Referral Programs
A Referral Program is a proven way to get new customers. Although those that have patronized you in the past might want to refer your business to their friends and family members, this may take a longer time and they would need a trigger. If they see something that will motivate them in terms of benefits they will definitely embrace the referral and they will share the information your product and service within their network and ensure they patronize you to get the benefits attached. It's a mutual benefit.
6. Build your network
Build your network with a wide range of people.
The better you grow your network, the better for your business. Attend conferences and programs, participate in events, make sure you meet new people and exchange contact and be sure to do a follow-up.
However know that you should approach networking with the attitude of service and not what you stand to gain.
Volunteering in a lot of places as you join organization is also a platform to meet new people.
They tend to know more about you and what you do. They might even have a way to help your business in the nearest future.
Conclusion
Getting new customers
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