If you want your business to grow at a profitable rate in this current age, social media is not a place to neglect. This is because Social media has the enormous potential to get you the necessary conversions you need. With Instagram, Facebook, X, LinkedIn, Pinterest, WhatsApp, TikTok, YouTube, your business can go all over the world without you moving an inch from your location.
It's amazing that Facebook still dominates amongst all, with over 60% of all social media logins.
As at the quarter of 2019, it was recorded that Facebook had over 2.45 billion monthly active users, that's a whooping large audience, it's the biggest social media network in the world.
Facebook still remains one of the online best platforms to advertise your business.
Benefits Of Using Facebook To Advertise Your Business
1. Facebook has a wide range of options to advertise your products, you can make use of videos, images, carousels etc to ensure the goal of your Ad is acheived.
2. You have access to a large audience
3. Facebook gives you the ability to target your audience based on demographics, interests, behaviors, age, and other characteristics.
4. You also have the chance to reach already existing customers.
If you want to get the best benefits out of Facebook for promoting your business, you need to understand how Facebook works for advertising.
In this article, I'll give a step by step and comprehensive things you need to do to advertise your business on Facebook so that you can get the desired profit.
How do you use Facebook to Advertise Your Business?
1.Create a Facebook Business Page
The first step you need to do is create a Facebook page for your business, this should not be your personal profile. This page enables you to build your relationship with existing customers and also target new ones.
While creating the Facebook page, you should ensure that all the necessary information about your business are all added.
Most importantly, the name of your business, a perfect and brief description of what your business is all about, the category of the page you want to create, contact information, a professional profile picture, cover picture etc are all things that should be filled while creating the page.
Check the general overview of your page and ensure that it's well designed and ready to be launched.
2. Generate a content calendar
This is a schedule of what you want to post about. You need to plan ahead on the type of contents you want to post, otherwise you'll not be consistent with it. When you create a content calendar, it affords you the opportunity to be consistent with your posts, it's a little reminder.
The things that should be included in your posts should be the things that will be of interest to your customers, the contents should be engaging and should be able to drive your customers to learn more about your business.
Also to be factored in creating your content calendar is timing and date. You need to schedule your posts strategically to the best time your audience will be able to come across it in their newsfeeds.Yoy can choose to post daily, or few times in a week. But it's advisable to limit the number of your posts so that you don't bore your audience with too much of contents.
3. Create engaging contents related to your business and your customers
This is of utmost importance, you should be able to connect with your existing and potential customers. The contents you push out must not only talk about your business, it must show that you truly care about your customers.
Ask for their responses, just make sure you are creating a good image in the hearts of your customers.
You might need to employ the services of a social media manager or content writer for this.
4.Grow your page
The best way to do this is by promoting your page to get more likes and followers. The larger your audience, the better your business. A large audience signifies that your business is popular.
If your page has a higher number of engagements, there's high probability that Facebook's alogrithm will suggest it in the news feeds of Facebook users with similar interests. You can share your posts to groups, invite your friends to like the page, you can also run ads with your existing posts to reach more people. With a low amount of money, Facebook will be able to display your post to people that do not currently follow your page.
5. Define your goals and targets
One of the advantages of Facebook is that it gives you the opportunity to segment your audience. Your audience are those that might be interested in the type of business you offer. Coordinate a proper research to know this set of people. As mentioned earlier, the metrics you can use include demographics, interests, connections, sex, ags and profession.
6. Know the various types of Ad formats available on Facebook
Before setting up your Ads, know the type of Ads that best suits your business, that is ideal before your customers. There are various type of Ad formats that is available on Facebook
Carousel Ads: this type of ads give you the opportunity to show a set of images of videos it may be of the same product or different views of the same product with an attached link to direct visitors to you
Video Ads: short-form videos to entire audience might also add a little description to it
Image Ads: You can use a simple graphic/picture and add a descriptive text to it.
You also need to understand where your ads should appear, some placements only support some types of ads formats.
You can place your ads on
- Facebook Feeds
- Facebook Stories
- Facebook Marketplace
- Mainstream Videos
- Instagram Stores
- Instagram Feeds
7. Create your Facebook Ad
Make sure your Ad has a defined objective, it might be for:
Brand awareness, Reach, Website traffic, Engagements, App Installment, Generation of leads, conversations etc.
Select your appropriate audience, go with the budget that's comfortable with you, you should also select the time which you want the Ads to be displayed and the date.
8. Monitor and Evaluate
Evaluate the success of your Ads with this paremeters.
Impressions: The number of times the Ads appear on the screen
Cost per click (CPC): Average amount spent for each person that clicks the ad.
Click Through Rate(CTR): The percentage of people that clicked the ads
Reach: The total number of person reached with the Ad.
Results: Number of conversions.
If you notice that while the Ad is still on display, you're not generating enough results, you can make some adjustments to it.
Facebook remains the largest online community for you to advertise your community, if you work with the steps given above, you should be able to generate maximum sales for your business through Facebook.
Post a Comment
Don't hold back your thoughts! Use the comment box