Inbound Marketing is best described as an approach that results in a long term relationship between you and your target audience making them come to you instead of the other way round, which is only possible when you give them what they need. Value.
However, a content marketing strategy had to be put in place if the inbound marketing will yield fresh results and that's what this blog post is to set you on.
However, a content marketing strategy had to be put in place if the inbound marketing will yield fresh results and that's what this blog post is to set you on.
1. Know Your Target Audience's Needs
It is very important to know your target audience and their pinpoint because you can't meet a need you don't know, and that's why this is only possible through Market Research. You can either go about the market research directly (going to your ideal customers and getting what it is that they need) or indirectly(go on the internet to check what they are saying about the particular product or service you want to market)
2. Create Good Content And Distribute
This is what should come next once you've defined your target audience and gotten to find out their needs/pain point. Create content that tackles these needs. Content that they can relate to. Your content can be textual, visual, or audio depending on which platform, but make sure to m maximize social media.
Educate, Inform, and Nurture your Target Audience. You should also make use of Search Engine Optimisation(SEO) so as for your content to rank high on search engines, hereby reaching more audience.
Educate, Inform, and Nurture your Target Audience. You should also make use of Search Engine Optimisation(SEO) so as for your content to rank high on search engines, hereby reaching more audience.
3. Create a Lead Generating Offer
The goal of Inbound Marketing is to make your target audience come to you themselves, but that would not happen if you show off as desperate to get their money. Instead, educate them and give them something valuable to get them into your space. You can create a free e-book, webinar, or conference to meet their needs. That way they let their guard down and begin to trust you.
Give great value(lead magnet) enough to make them give out a few personal information like their email address and name(you can get to have them on your mail list).
Give great value(lead magnet) enough to make them give out a few personal information like their email address and name(you can get to have them on your mail list).
4. Make Your Brand Presentable
Have you ever heard of a brand only to get to their page to see colour conflict, less package, and it pissed you off? An average percentage of us have. There's a need to look presentable.
Give your landing page the best shot you have, (you can hire a Copywriter to help with this), so much that when they get there, they get to see VALUE wrapped in the best form.
You can as well add testimonials, and a 'thank you' message when they engage in your Call To Action(CTA) such as signing up for your mail list.
Give your landing page the best shot you have, (you can hire a Copywriter to help with this), so much that when they get there, they get to see VALUE wrapped in the best form.
You can as well add testimonials, and a 'thank you' message when they engage in your Call To Action(CTA) such as signing up for your mail list.
5. Set S.M.A.R.T Goals:
It's a great deal to set specific, measurable, achievable, reasonable, and time-based goals. It's best to know that thousands of people won't click your link in a day, but you can set goals that will make you conscious that you're growing.
6. Keep Nurturing Before And After Sales
It's a continuous process. Nurturing your target audience will alas yield results. Always make sure to give them what they need, what will be valuable to them when they finally see the need for it.
All of these points will help you on your journey of Inbound Marketing. We are rooting for you.
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