In layman's terms, Marketing simply means buying and selling goods and services. However, from a more grounded standpoint, marketing is beyond buying and selling goods and services. A host of activities like the marketing mix ( product, price, place, and promotion) make up the standard marketing framework.
While bearing in mind that there are a lot of internal and external factors that influence marketing. There has been a massive shift from the conventional routes of in-person marketing of goods and services over the years. This change is particularly pivoted by the rapid growth of the digital marketing bubble, courtesy of the pandemic and the fast-growing tech ecosystem worldwide.
In addition to being one of the most adopted forms of marketing, digital marketing is also fractioned into diverse aspects for which email marketing tops the list. Email marketing is simply marketing done via email, an electronic means of sending and receiving messages. So, by default, email marketing is marketing done by nudging your customers to patronize your goods and services by educating and informing them with details such as price, categories, discount, and the like about your product or service.
However, to rake in the revenues from email marketing, you need to have a good email marketing platform to manage your mailing list effectively. So, if you are looking to adopt email marketing to your market strategy, kindly read till the end as it explores five top email marketing platforms that will boost your business sales.
However, to harness the full power of email marketing via a seamless experience, you need to have a good email marketing platform to manage your mailing list. Hence five of the best email marketing platforms guaranteed to boost your business include ;
Features Of MailChimp Email Marketing Platform Include;
The ability to integrate into WordPress and other content management systems like Magento and Shopify.
A forever plan allows you to send 12,000 emails to up to 2,000 subscribers.
Free mobile application for both Andriod and iPhones.
MailChimp allows seamless autoresponders, transactional emails, analytics, and many third-party integrations.
It also aids the ease of segmenting contacts into groups and based users on geolocation.
MailChimp also allows you to set up delivery times based on users' timezones.
What Is MailChimp Pricing?
MailChimp has a free plan with limited features. To enjoy the complete package the MailChimp email marketing platform has to offer. You can make payments based on the number of subscribers. For instance, 500 subscribers are charged $10/month, and the pay increases as the subscribers do. However, the highest-paid plan on MailChimp is $299/month for 2000- 2,500 subscribers.
Features Of HubSpot Email Marketing Platform Include;
It allows you to create a custom newsletter that matches your brand’s personality and colors.
Because of its sound CRM system, it allows you to send personalized letters to your subscribers.
HubSpot, an email marketing system, allows optimized message time
It also guarantees high email deliverability,
HubSpot carries out standard A/B testing, detailed performance analytics, good marketing automation, and drip campaigns.
It has a seamless automation workflow, sales tools, a website builder, and a staunch operation hub.
What Is HubSpot Pricing?
Interestingly, a power-packed marketing platform like HubSpot has a free plan. However, it also has a paid plan for about $45/month. The possibilities and growth-focused services offered by the free program are mind-blowing. These top-notch services include; creating custom signup and popup forms, building landing pages, and managing and tracking your online ads and the likes. However, these features are only limited in use to sending 2,000 emails. But if you require the more advanced features, you have to subscribe to the premium plan.
Features Of Moonsend Email Marketing Platform
Moonsend has automated workflows that allow you to send personalized emails and easily nurture customer relationships.
Its custom opt-in forms increase the conversation rates of guests becoming subscribers to your email list.
MoonSend allows you to segment your mailing list based on your preference.
This platform has excellent reporting tools to monitor your growth metrics.
MoondSend has seamless customer support service.
Other features include; A/B testing, email heatmap analytics, countdown timers, conditional content, an AI engine for product recommendations, popup forms, and floating bars.
What Is MoonSend pricing?
Like most email marketing platforms, MoonSend offers a free plan too. However, the free program only applies to 1,000 email subscribers with an unlimited number of emails. They also have a premium plan for as low as $8/month. The pro plan grants you access to exotic features like landing page builder, transactional emails for eCommerce websites, team management, and the likes.
Features Of Constant Contact Email Marketing Platform
Constant Contact Email Marketing platform allows you to customize your mailing list and its copies.
It also has an excellent social media posting covering Facebook and Twitter to keep your customers updated on new products and sales.
Constant Contact has a reputable automation workflow
This software affords you the opportunity of carrying out A/B testing.
It also allows you to customize your landing page.
Above all, this email management platform has a responsive customer support service.
What Is Constant Contact Pricing?
Constant Contact has a free plan that lasts for a 60-days. Then afterward, you get charged as little as $9.99 /month, depending on the number of subscribers on your mailing list.
Features Of Omnisend Email Marketing Platform
It allows you to combine text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting for growth.
It also allows you to carry out A/B testing.
Omnisend also allows you to automate your workflow.
This email marketing platform allows you to customize your messages and brand style to build cordial relationships with your subscribers.
It also allows you to segment your mail list subscribers based on your preference.
It also has free inbuilt SMS software and a responsive customer support service.
What Is Omnisend Pricing?
Omnisend offers a free email marketing plan for a maximum of 250 subscribers. Anything higher attracts a fee of $16 per month or $99 per month.
While bearing in mind that there are a lot of internal and external factors that influence marketing. There has been a massive shift from the conventional routes of in-person marketing of goods and services over the years. This change is particularly pivoted by the rapid growth of the digital marketing bubble, courtesy of the pandemic and the fast-growing tech ecosystem worldwide.
In addition to being one of the most adopted forms of marketing, digital marketing is also fractioned into diverse aspects for which email marketing tops the list. Email marketing is simply marketing done via email, an electronic means of sending and receiving messages. So, by default, email marketing is marketing done by nudging your customers to patronize your goods and services by educating and informing them with details such as price, categories, discount, and the like about your product or service.
However, to rake in the revenues from email marketing, you need to have a good email marketing platform to manage your mailing list effectively. So, if you are looking to adopt email marketing to your market strategy, kindly read till the end as it explores five top email marketing platforms that will boost your business sales.
What Are The Best 5 Email Marketing Platforms For Your Business In 2022?
By design, Email marketing is a very lucrative form of marketing for small business owners. This is mainly because its management system is cost-effective. However, it also helps you build a relationship with your customers depending on how your copy translates your brand voice and tone well.However, to harness the full power of email marketing via a seamless experience, you need to have a good email marketing platform to manage your mailing list. Hence five of the best email marketing platforms guaranteed to boost your business include ;
- MailChimp
- Hubspot
- Moonsend
- Constant Contact
- Omnisend
1. MailChimp Email Marketing Platform
When it comes to email marketing platforms, MailChimp is one of the best. It is one of the biggest mailing list marketing platforms, with 17 million active users in 175 countries. Moreover, it's user-friendly and provides seamless user experiences. Hence, even as a beginner in email marketing or a rookie with email marketing platforms, MailChimp is readily available.Features Of MailChimp Email Marketing Platform Include;
The ability to integrate into WordPress and other content management systems like Magento and Shopify.
A forever plan allows you to send 12,000 emails to up to 2,000 subscribers.
Free mobile application for both Andriod and iPhones.
MailChimp allows seamless autoresponders, transactional emails, analytics, and many third-party integrations.
It also aids the ease of segmenting contacts into groups and based users on geolocation.
MailChimp also allows you to set up delivery times based on users' timezones.
What Is MailChimp Pricing?
MailChimp has a free plan with limited features. To enjoy the complete package the MailChimp email marketing platform has to offer. You can make payments based on the number of subscribers. For instance, 500 subscribers are charged $10/month, and the pay increases as the subscribers do. However, the highest-paid plan on MailChimp is $299/month for 2000- 2,500 subscribers.
2. HubSpot Email Marketing Platform
Like MailChimp, Hubspot is a famous email marketing platform. It is also user-friendly and beginner-friendly for rookie email marketers. The best part is how seamless it is as an all-in-one marketing platform with a sound CRM system. Hubspot is an email marketing platform that helps design, optimize, and custom sends outstanding email copies. If you are confused about what email marketing platform to adopt for your business, Hubspot is a good choice, given its exceptional features.Features Of HubSpot Email Marketing Platform Include;
It allows you to create a custom newsletter that matches your brand’s personality and colors.
Because of its sound CRM system, it allows you to send personalized letters to your subscribers.
HubSpot, an email marketing system, allows optimized message time
It also guarantees high email deliverability,
HubSpot carries out standard A/B testing, detailed performance analytics, good marketing automation, and drip campaigns.
It has a seamless automation workflow, sales tools, a website builder, and a staunch operation hub.
What Is HubSpot Pricing?
Interestingly, a power-packed marketing platform like HubSpot has a free plan. However, it also has a paid plan for about $45/month. The possibilities and growth-focused services offered by the free program are mind-blowing. These top-notch services include; creating custom signup and popup forms, building landing pages, and managing and tracking your online ads and the likes. However, these features are only limited in use to sending 2,000 emails. But if you require the more advanced features, you have to subscribe to the premium plan.
3. MoonSend Email Marketing Platform
Moonsend is another all-in-one email marketing platform that helps you manage your mailing list. MoonSend provides a laudable user experience with its myriad of customizable email templates. It also provides the best tools to build your mailing list and landing pages. In addition to its excellent and beginner-friendly features, Moonsend is famous for its automation features that help in boosting businesses.Features Of Moonsend Email Marketing Platform
Moonsend has automated workflows that allow you to send personalized emails and easily nurture customer relationships.
Its custom opt-in forms increase the conversation rates of guests becoming subscribers to your email list.
MoonSend allows you to segment your mailing list based on your preference.
This platform has excellent reporting tools to monitor your growth metrics.
MoondSend has seamless customer support service.
Other features include; A/B testing, email heatmap analytics, countdown timers, conditional content, an AI engine for product recommendations, popup forms, and floating bars.
What Is MoonSend pricing?
Like most email marketing platforms, MoonSend offers a free plan too. However, the free program only applies to 1,000 email subscribers with an unlimited number of emails. They also have a premium plan for as low as $8/month. The pro plan grants you access to exotic features like landing page builder, transactional emails for eCommerce websites, team management, and the likes.
4. Constant Contact Email Marketing Platform
Over the years, old wines have proven to be the best. The same goes for constant contact emailing marketing platforms. This platform has been around as far back as 1995. Constant Contact is user-friendly and very popular amongst email marketers worldwide. It also has some power-packed features to manage your mailing list seamlessly and boost your business.Features Of Constant Contact Email Marketing Platform
Constant Contact Email Marketing platform allows you to customize your mailing list and its copies.
It also has an excellent social media posting covering Facebook and Twitter to keep your customers updated on new products and sales.
Constant Contact has a reputable automation workflow
This software affords you the opportunity of carrying out A/B testing.
It also allows you to customize your landing page.
Above all, this email management platform has a responsive customer support service.
What Is Constant Contact Pricing?
Constant Contact has a free plan that lasts for a 60-days. Then afterward, you get charged as little as $9.99 /month, depending on the number of subscribers on your mailing list.
5. Omnisend Email Marketing Platform
Omnisend Email Marketing platform is a standard and delectable email marketing platform. While it is user-friendly, Omnisend is majorly compatible with eCommerce sites. It allows you to customize our mailing list operations while providing the best user experience. And like the aforementioned mailing list platforms in this article, Omnisend is also beginner-friendly.Features Of Omnisend Email Marketing Platform
It allows you to combine text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting for growth.
It also allows you to carry out A/B testing.
Omnisend also allows you to automate your workflow.
This email marketing platform allows you to customize your messages and brand style to build cordial relationships with your subscribers.
It also allows you to segment your mail list subscribers based on your preference.
It also has free inbuilt SMS software and a responsive customer support service.
What Is Omnisend Pricing?
Omnisend offers a free email marketing plan for a maximum of 250 subscribers. Anything higher attracts a fee of $16 per month or $99 per month.
Conclusion
This is it! The five best-recommended email marketing platforms to boost your business include, MailChimp, HubSpot, Moonsend, Constant Contact, and Omnisend. So, if you are confused about which email marketing platform to incorporate into your business, this article has done justice to these five software. Hence, anyone you pick will be seamless as they are the best in the industry.
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