In this era, it's no more news that social media plays a huge part in our brand and lives. Apart from its benefit of being able to reach the world and see things happening, it plays a greater role in growing our brand and connecting us with people most especially our customers as we will be dwelling on that in this blog post.
It's one thing to have a brand, it's another thing to be on social media platforms, and it's a different thing to know one's target audience, and also a very different thing to connect with them. However, this blog post is to share with you five ways to connect with customers using social media.
If you're a video creator, you want to show them behind the scenes. Make funny reels. It helps them lose their guard of “S(he) just wants my money.” They get connected with you that way.
It's one thing to have a brand, it's another thing to be on social media platforms, and it's a different thing to know one's target audience, and also a very different thing to connect with them. However, this blog post is to share with you five ways to connect with customers using social media.
1. Be Human; Don't Make Everything Be About Business
It's fine to want to be known for what we do and what we live for, but amidst all that, you don't want people to think it's a robot behind the scene. Always meet them at that angle of relationship, post-non-business related things. Post things that will make them laugh and feel the need to want to come to your space to just relax.If you're a video creator, you want to show them behind the scenes. Make funny reels. It helps them lose their guard of “S(he) just wants my money.” They get connected with you that way.
2. Interact With Them
A great way to connect with customers on social media is through engagements. You shouldn't just post and move out of your page.Like their comments, give replies to the ones that need to be replied to, and follow back with your customers at intervals.
Don't just leave them with the assumption that you're just one of the brand owners that just want to get likes and move. You want to interact with them and answer questions they have per time.
Involve them in your business.
3. Dish out Value
No one wants to connect with anything or anyone that gives them no value. Ensure that you build your pages up with valuable posts and content. You can do this by educating and nurturing your audience with content related to your niche. Survey your target audience to ask questions about how best you can serve them. You can as well create an email list, a Facebook community and so on where you add up customers and share tips regularly.4. Be Consistent
A brand that shows up consistently is most likely to connect with customers on social media than a brand that only comes up once in a Blue Moon. Inconsistency pulls back your target audience and you might come off at them as a brand that is not in the best form, hence, they get to cut off. Consistency is a great value you want to imbibe in running your brand. Show up at all times. Setting a content calendar will make this much easier and more strategic.5. Understand Each Platform
You may begin to wonder what you're doing wrong when you post valuable content but you seem to get no feedback. If this is the case, then you need to understand your platforms to be able to make the most of them. Simply put, the way you handle LinkedIn is way different from the way you make use of Instagram, and that of Facebook is a different way from that of Pinterest. You must try to understand each platform before setting out to maximize them.
These five ways are sure to help you get connected to your audience and make the most of your connections. Here are a few tips on how to build your social media presence
These five ways are sure to help you get connected to your audience and make the most of your connections. Here are a few tips on how to build your social media presence
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