7 Reasons Why Your Business Needs a Blog in 2023

If you are a business owner, you must have heard that you need a blog for your business because it is beneficial to your business growth. You may be concerned about the work it requires to put up a blog for your business considering your tight schedule; so you just think that your social media page is enough. The truth remains that the small businesses that have included blogging as a promotional effort for their business are reaping the rewards.

The internet is a playground for everyone without barriers or restrictions, people are always googling away. Billions of humans go online for any question they may have which is why we have a popular phrase that says ‘google is your friend’. What an interesting time to be alive.

For example, one reason why we started this blog as a media company in Nigeria is because we understood the need for  Nigerian companies to start giving special attention to research and development. The whole of the continent of Africa is still predominantly third world, hence the nature of the market is the same, companies can gain back the money they invested in Research and development  (R&D) by selling their solutions to other African countries.

To many, a blog is just a kind of website where articles, write-ups, or content are shared in a textual form. While this is true, there is much more involved in owning a blog especially if you are a business owner. A blog goes a long way in helping and growing your business. In this article, we have compiled five solid reasons why your business needs a blog.

1. A Blog connects your Business with your Audience

Many times when you direct visitors to your static websites or landing pages, your target audience do not have the chance to ask questions or engage with your business. Having a blog has it that they can connect with you more. They can easily ask questions on any of your blog posts, about your products, and all. It gives them a feeling of, “This is our corner” and they get closer through that space. It helps in building a community.

2: A Blog Increases Visibility for your Business

The main purpose of every business is to make sales and that can only come to pass when the business is known. Having a blog helps with that because the more content you publish on your blog, the more likelihood of you appearing in search engines especially when you make use of Search Engine Optimisation (SEO), using keywords in your article, and the more people get to know about you and your product. It boosts your visibility. Putting your business online gives your brand unrestricted global reach but your local community needs to be aware of your business and if you’re able to work out your local visibility then the global reach should be a breeze. Your local customers should be able to interact and connect with your brand easily in cyberspace. As the world advances, this is not the time to leave things to chance. Give your business a global presence.

An active and informative blog is a gateway to helping new customers become acquainted with your brand and the products or services that you offer. Even if your blog topics are only loosely related to your core services, believe that your local readers are going to notice. You will need to use SEO (Search Engine Optimization). To Showcase Your Brand

Blog content gives your business more leverage to share more information about your business. You don’t tell your audience directly to buy what you are selling in your blog post. You will end up with no one listening to you. A blog is a good promotional tactic that can show your brand personality, your voice, and the value your brand stands for.

If your brand deals in interior designs, you can write blog content on how these designs are created and the processes involved to achieve an appealing design.

3. A Blog updates your Audience

Another important reason why you need a blog for your business is the fact that a blog helps to keep your audience updated about your product and things you've improved on. It's that place where you can talk about your products, their usefulness, your unique mechanism, and so on in full detail. It is also an avenue to share informative and educative content with your target audience.

4. It shows your Expertise

Having a space where you talk, interact, and nurture your audience extensively helps people see that you know what you are doing. It also proves to your potential buyers that whatever it is you're offering them is surely great. They see you as an authority and they will most likely go for your product than that of someone who doesn't inform or educate them. Hereby, improving your visibility and sales. For example, if you own a bedding business, you can write blogs that talk about the compartments of beddings, how to arrange duvets, how to wash your beddings and much more. Creating good blog content consistently on your business website to cater to the needs of your customers will establish you as an expert in your field. If you own a clothing brand, you can make posts on creative ways to style an outfit, care tips, fashion trends, and what your customers need a solution to as regards their style which can impact their choices in the future. No matter your industry you can use your blog posts to educate your customers or address any pain points they may have.

Helping your client by providing expert knowledge will benefit your business later on with engagement, referrals, and royalty. You may think that your social media accounts help you to achieve this but there is just sizable information you can share on social media. Blog post allows you to share so much information.

5. It helps You Manage Time

Re-purposing the content you have in your blog to share on other social media platforms helps you manage your time and reduce the rate at which you spend time thinking of new content for social media platforms. Often, you can choose to add the link of your blog post in the captions on your social media, thereby referring those who click the links to your blog. This is most useful for start-ups as most times, you're the one who manages, writes content, makes designs and all. It eases stress and it helps you save more time. And like the popular saying "time na money", when it saves time, it saves money. 

6. It Drives Long-Term Results.

The efforts you put into your blog will serve you for many years to come. You’re not just writing to drive traffic or create visibility for that period alone. A blog post created months or years ago can bring visitors to your website especially if the post shows up on the search engine results page (SERP).

This means that you will need to create blog posts consistently on your website. The more pages are added to your website the more chances it will be recognized by the search engine. And for days, weeks, months, and years to come, you can continue to get traffic from that blog post. Your old posts can become relevant to your customers and become the reason people visit your website.


Whatever you upload on your website remains there and can be accessed from anywhere in the world.

7. It Brings in More Revenue

Your blog shows your target audience that you know what you're talking about in the industry. People love to buy from people who are knowledgeable and share the knowledge about their products or services and this gives them the feeling that they can trust your brand thereby increasing their chances of buying your products or services.


You will make this easier when you include multiple CTA (call-to-action) in your blog post. For example, free e-books, free valuable resources, etc.


A business with a blog has a chance of increasing sales than a business without a blog.



There are more benefits not listed here but I hope the above reasons are all you need to position your business for more recognition and ultimately more revenue.


If you read this article to this point, we hope that these few reasons are enough to show you the importance of blogging for your business.You can take advantage of our excellent services to help you design a befitting blog for your business by reaching us via our contact page here.