5 Reasons Why Your Business Needs a Blog


If you are a business owner, you must have heard that you need a blog for your business because it is beneficial to your business growth. You may be concerned about the work it requires to put up a blog for your business considering your tight schedule; so you just think that your social media page is enough. The truth remains that the businesses - whether small or big, that have included blogging as a promotional effort for their business are reaping the rewards.

The internet is a playground for everyone without barriers or restrictions, people are always googling away. Billions of humans go online for any question they may have which is why we have a popular phrase that says ‘google is your friend’. What an interesting time to be alive.

For example, one reason why we started this blog as a media company in Nigeria is because we understood the need for  Nigerian companies to start giving special attention to research and development. The whole of the continent of Africa is still predominantly third world, hence the nature of the market is the same, companies can gain back the money they invested in Research and development  (R&D) by selling their solutions to other African countries.



Should I create a Business Blog in 2026?

One question which is asked by many people -  business owners, corporate organisations, creatives, and more are asking in 2026 is… should I still create a blog for the things I do?

Especially considering the evolution of AI , social media and technology, does blogging still have any impact at all in 2026?

There was a time that when you opened your phone, you’re heading straight to Linda Ikeji’s blog to get the latest gist, and then Vanguard or Guardian sites to get the latest news.

But nowadays, people would go to Instablog9ja and other social media “bloggers” to get the latest gist, follow the social media handles of the news sites to get the latest news, and get entertainment from their favorite influencers.

Nobody visits blogs again, yea?

And it’s not just social media.

There are online videos now. You can still get all the information you need from YouTube.

There are podcasts too, and more recently, video podcasts. I’m still wondering how podcasts became videos, but hey, podcast platforms like Spotify even sponsor some of these video podcasts. We all have to move with the trends – no one is exempted. I started my own video podcast a very long time ago and wish I had more time to run it.)

And then there is AI.

This makes things even worse for blogs.

How, you ask?

Even when social media took some attention for blogs, when it came to getting information, people still go on Google to search and find answers to their questions – or get the info they desire.

Because of the content-centric nature of blogs, they are usually at the top of search results. And this gave blogs a lot of relevance, despite the social media and video craze.

But now, many people would rather go into AI tools like ChatGPT to ask their questions and get all the answers and information they are looking for.

I mean, why spend hours sifting through a dozen blogs and websites when AI can give you everything you need – and even better – in a chronological order in less than a minute?

And AI will only get better and more popular with time.

Even before the advent of AI, statistics showed that people, especially Gen Z, would rather search Instagram for products and services they are interested in, than use Google.

This will take them directly to vendors offering such products or services, so it’s understandable.

More so, people would rather go straight into their favourite ecommerce websites, like Amazon, Etsy and Jumia, to search directly for the products they are interested in.

Considering all of the things I’ve listed above, what then is the fate of blogs in this day and time?

Are they still relevant?

Is blogging still useful in 2024, especially for businesses?

Have you ever wondered this too?

First thing I want to say is: people are still making a killing from blogging even in this day and age.

I’m not even talking about blogs attached to a business; I’m talking about blogging as a business.

People still make a whole lot of money from blogging, and even today, people are starting new blogs.

I went straight into this answer to prove one point: if blogging was no longer profitable, people wouldn’t keep getting into it.

The truth is, some topics cannot be well dealt with via social media and not every authority favors videos – it’s harder than blogging.

Having the right camera and other equipment, dressing up, having good lighting, editing videos, etc. is a lot of work and not everybody is ready to do it.

So they stick to writing and publishing on their blogs.

Now let’s move to business blogging.

There’s a good reason (or more) that some of the biggest companies still run blogs.

Apart from content-centric software companies like HubSpot and CrazyEgg, big physical product and service-based companies, like Nike (fashion) and LexisNexis (law) respectively, are still huge on blogging till date.

As a business owner, you should still utilize blogging in 2024.

AI has a lot of benefits, but it also has a lot of setbacks.

No doubt, the technology will improve with time, but as of now, AI lacks a lot of things that won’t make it replace blogging.

A lot of people still want that human touch that AI lacks.

If you do a research on AI on whether businesses should still blog in 2024, it goes straight into it: A one-paragraph or even one-sentence intro and then goes into a list of why businesses should still blog. And then a conclusion to tie it all together.

But look at how I’m dealing with the same topic.

I’m basically having a conversation with you and started by taking you through memory lane of how things were. And then comparing competing platforms.


There are still many people in the world who don’t want to consume solely AI generated content unless they need a really “sharp-sharp” answer. No matter how well AI advances, if I want to really learn something, you’d rather an expert talks their heart out on the topic so you’re not just learning robotic tips but also connecting with the author.

Now forget about research, blogging is still a valuable tool, today and tomorrow, for your business to share valuable information, connect with your audience (good for nurturing your leads and engaging your customers), and attract new customers.

But how do you go about it? How do you use blogging to grow your business in 2024?

Blogging is still very relevant and important for your business even in 2026

It’s a key part of an effective marketing strategy,

PS: A great case-study is how Canva uses its blog to grow its business – get new customers and especially retain old customers – including monthly challenges.

As a business owner you want to get to the level where you’re combining both direct marketing and content marketing strategies in sync, in growing your business.

But if you have resources for just one, then start with direct marketing. It will grow your business faster…



That said, to many, a blog is just a kind of website where articles, write-ups, or content are shared in a textual form. While this is true, there is much more involved in owning a blog especially if you are a business owner. A blog goes a long way in helping and growing your business. In this article, we have compiled five solid reasons why your business needs a blog.

1. A Blog connects your Business with your Audience

Many times when you direct visitors to your static websites or landing pages, your target audience do not have the chance to ask questions or engage with your business. Having a blog has it that they can connect with you more. They can easily ask questions on any of your blog posts, about your products, and all. It gives them a feeling of, “This is our corner” and they get closer through that space. It helps in building a community.

2: A Blog Increases Visibility for your Business

The main purpose of every business is to make sales and that can only come to pass when the business is known. Having a blog helps with that because the more content you publish on your blog, the more likelihood of you appearing in search engines especially when you make use of Search Engine Optimisation (SEO), using keywords in your article, and the more people get to know about you and your product. It boosts your visibility. Putting your business online gives your brand unrestricted global reach but your local community needs to be aware of your business and if you’re able to work out your local visibility then the global reach should be a breeze. Your local customers should be able to interact and connect with your brand easily in cyberspace. As the world advances, this is not the time to leave things to chance. Give your business a global presence.

An active and informative blog is a gateway to helping new customers become acquainted with your brand and the products or services that you offer. Even if your blog topics are only loosely related to your core services, believe that your local readers are going to notice. You will need to use SEO (Search Engine Optimization). To Showcase Your Brand

Blog content gives your business more leverage to share more information about your business. You don’t tell your audience directly to buy what you are selling in your blog post. You will end up with no one listening to you. A blog is a good promotional tactic that can show your brand personality, your voice, and the value your brand stands for.

If your brand deals in interior designs, you can write blog content on how these designs are created and the processes involved to achieve an appealing design.


3. A Blog updates your Audience

Another important reason why you need a blog for your business is the fact that a blog helps to keep your audience updated about your product and things you've improved on. It's that place where you can talk about your products, their usefulness, your unique mechanism, and so on in full detail. It is also an avenue to share informative and educative content with your target audience.

4. It shows your Expertise

Having a space where you talk, interact, and nurture your audience extensively helps people see that you know what you are doing. It also proves to your potential buyers that whatever it is you're offering them is surely great. They see you as an authority and they will most likely go for your product than that of someone who doesn't inform or educate them. Hereby, improving your visibility and sales. For example, if you own a bedding business, you can write blogs that talk about the compartments of beddings, how to arrange duvets, how to wash your beddings and much more. Creating good blog content consistently on your business website to cater to the needs of your customers will establish you as an expert in your field. If you own a clothing brand, you can make posts on creative ways to style an outfit, care tips, fashion trends, and what your customers need a solution to as regards their style which can impact their choices in the future. No matter your industry you can use your blog posts to educate your customers or address any pain points they may have.

Helping your client by providing expert knowledge will benefit your business later on with engagement, referrals, and royalty. You may think that your social media accounts help you to achieve this but there is just sizable information you can share on social media. Blog post allows you to share so much information.


5. It helps You Manage Time

Re-purposing the content you have in your blog to share on other social media platforms helps you manage your time and reduce the rate at which you spend time thinking of new content for social media platforms. Often, you can choose to add the link of your blog post in the captions on your social media, thereby referring those who click the links to your blog. This is most useful for start-ups as most times, you're the one who manages, writes content, makes designs and all. It eases stress and it helps you save more time. And like the popular saying "time na money", when it saves time, it saves money. 


6. It Drives Long-Term Results.

The efforts you put into your blog will serve you for many years to come. You’re not just writing to drive traffic or create visibility for that period alone. A blog post created months or years ago can bring visitors to your website especially if the post shows up on the search engine results page (SERP).

This means that you will need to create blog posts consistently on your website. The more pages are added to your website the more chances it will be recognized by the search engine. And for days, weeks, months, and years to come, you can continue to get traffic from that blog post. Your old posts can become relevant to your customers and become the reason people visit your website.


Whatever you upload on your website remains there and can be accessed from anywhere in the world.


7. It Brings in More Revenue

Your blog shows your target audience that you know what you're talking about in the industry. People love to buy from people who are knowledgeable and share the knowledge about their products or services and this gives them the feeling that they can trust your brand thereby increasing their chances of buying your products or services.


You will make this easier when you include multiple CTA (call-to-action) in your blog post. For example, free e-books, free valuable resources, etc.


A business with a blog has a chance of increasing sales than a business without a blog.



There are more benefits not listed here but I hope the above reasons are all you need to position your business for more recognition and ultimately more revenue.


If you read this article to this point, we hope that these few reasons are enough to show you the importance of blogging for your business.You can take advantage of our excellent services to help you design a befitting blog for your business by reaching us via our contact page here.