5 Effective Ways to Boost Your Engagement on Twitter

If you are looking to build a brand or to further establish an existing one, Twitter can definitely help you accomplish this. Over the years, the platform has become very important for reaching large audiences.

With more than 321 Million monthly users driving conversations on Twitter, you can build and sustain meaningful, long term relationships, and subsequently, build a community.

However, getting substantial engagement can take a bit of effort.

Do you find yourself preparing and posting content that people don't interact with?

If your response is "yes", we compiled these 5 tips to show you a few things you can start doing to see those engagement numbers go up.

1. Measure Analytics

First, you have to take an analytical look at what you've been doing. This includes observing which tweets do well through the impressions and engagement rate of the post. Use measuring tools to keep your account optimized. Running continuous checks on your account is important. Once you begin to attract a lot of attention on Twitter, more people will begin to take a closer look at your activity. One way to keep tabs on your account is by using different social media management measurement and analytics applications. With any of these software, you can know in exact terms if your audience reacts to your account positively or negatively, at any point in time. A good way to get yourself more positive reactions is to get more involved with your followers.

2. Create a Funnel

Narrow down your desired audience by clearly defining your target audience. This way you can ensure that you are communicating with the people who are most likely to take the kind of decisions you want.

3. Play the Eagle Eye

Observe your competitors to know what actually works. You can look at accounts of brands similar to yours. This will give you a better understanding of the kind of people who would appreciate your brand and in turn your content. Keep in mind that you have to create a definable brand for yourself. Simply copying what similar brands are doing won't separate you from the crowd.

5. Create Appealing Content

As a Social Media Manager, it is necessary that you create content that appeals to your intended audience. Retweeting tweets your audience may enjoy is also a good way to go. You simply have to make sure that they align with your brand. You can mention followers who have large numbers of followers themselves. This gets more people to see your tweets and your engagement numbers go up again.

 
Adapting these tips will help to boost your engagement and strategically get your brand in the face of the right audience. Don't forget that it is important to monitor all your activities and track your account progress.