The duty to create a bank of content can be challenging for businesses.
Authentic customer reviews are a valuable form of content that can serve many functions across a company. Most times, it helps the company to decide which steps to take in moving forward and discover the loopholes in previous operations.
Similar to feedbacks and Surveys, being sister PR measures, Reviews also help the customer to rate satisfaction and compare services or products. This is one basic why companies and brands should not take it with levity and ensure that products are of worthy standards.
Here are a few ideas for how you can use your Reviews:
1. Use Reviews as Customer Testimonials
By using reviews as
2. Share Customer Reviews on Social Media
Companies operate Social Media handles and grow followers based on people who like and trust their products.
3. Use Reviews in Team Conversations
You can boost your staff morale by using positive reviews in team communications. People generally love commendation and your staff body is a team that would surely work better and smart when a good recommendation comes in and you read it out. Your staff productivity can double this way especially if such review is department specific with comments like ''Kudos to your Content Development team'' or ''your Finance Department is doing a great job''
4. Create case studies for your own website
Conclusion
Customer Reviews
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