4 Media Hacks to Push your Brand to the Right Clients

 

Every positive and future forward brand is desperately in search of media possibilities that can transform their brand presence and table an experience that will blow the mind of their clients. In return, this will build brand trust and quadruple sales like never imagined. 

1. Request or Push for an Interview

In branding and Public relations, interviews are a good way to ensure that more people learn about your brand. Every brand is a growing brand, although it is right to put it that growth is at different levels. as such, the right interview on the right platform may just be what your brand needs. People who get featured in interviews are either caught spotlight, doing the excellent work they do, or in some cases, they are recommended by individuals who trust the work of their hands. On the other hand, you can request a media house to conduct an interview for you by giving them appropriate reasons why you think they should feature your brand's story. This is a hack not many people will tell you and while you can do this by yourself, you may want to hire professional PR services like ours to help you do that - trust me, it will only get better. We have a strong connections to top media partners (in Nigeria and abroad) and your interviews can feature on popular news and magazine platforms that are specific to your brand and niche. You can read sample interviews on our company's sister website here.

2. Build a Community around your Brand

One thing that makes brands grow faster is the fact that they have a group of people who are committed to listening and sharing a compelling brand story. A community gives this feeling of family-hood and anyone who is not a member of that family begins to feel left out - to avoid that, they become interested and want to pick interest in your brand. You can honestly check out popular brands in Nigeria such as Cowrywise as mentioned in this article to see the beautiful wonders they are creating through Ope, who runs their financial literacy blog and beautifully calls herself "your financial advisor". You can basically build this community through social media using Facebook pages, groups, Whatsapp groups, Telegram groups, Instagram, LinkedIn, YouTube, TikTok and Twitter amongst others. You can also leverage Email marketing to build a list of interested individuals who are more than willing to hear from you and share your brand story. The New Man Movement is a gospel media ministry that is doing just the same thing through her weekly Letters from God where God sends you a conversational mail and you actually get prompts to reply. This is just another way to build a community around your brand and doing this rightly will ensure that your clients  and audience who are interested in what you do will increase drastically.