Facebook Live Shopping is an interactive way of creating a streamlined shopping event for your consumers. Since the covid-19 pandemic the shopping experience (online shopping) has forever changed and it doesn’t seem like we are going back to the traditional e-commerce style of posting photos and videos or texts updates which is very much around, but innovations are rolling out frequently to support the new shopping experience.
This is also a good marketing strategy that has proven to surpass other types of Facebook posts based on the algorithm. Facebook Live shopping allows you to take your products to your consumers both existing and new ones where they spend time and socialize. You keep them engaged and ensure that the shopping experience is as seamless as possible.
If you own a brand and have a good following then you need to jump on this for your business to scale even more and reports have it that brands are generating more revenues from live streaming shopping.
In this article, I will talk about how to sell your product using Facebook Live Shopping.
How Does It Work?
Now let’s get down to the juicy part. Facebook Live Shopping, just as the name implies, is showcasing your products to your online audience or followers as a brand or business owner in real-time so they can buy your products during the Live session. This means that you can interact with your existing customers as well as new ones.
Facebook Live Shopping has a feature that allows you to tag or link your products and sales prices from your catalog or online shop and which appears on the screen for your audience or online shoppers to see and be able to add products to their cart or purchase the products.
You can also add a description to inform your audience what the product is all about. This is a real-time experience that enables them to ask or make inquiries about what they are buying. The payment and shipping can be made privately after the live session. There is a chat box feature that enables your audience to reserve orders by entering the product code.
You can easily establish trust with your customers because what they see is what they get. You can also use it to foster credibility for your brand. This can also increase your reach and your relevance as your audience shares your live stream thereby attracting more potential consumers.
Facebook Live supports engagements and you can interact with your audience as you showcase your products.
Once you are live on the Facebook app, you can educate your audience on what your product is all about, share the benefits of using the product, you can also use the platform to answer any questions that they may have. You must also allow your brand personality to show, this will foster connection with your consumer and strengthen your relationship with them.
Reports show that more consumers appreciate and patronize a brand that is authentic and shows their personality more than a brand that does not. And this is what Facebook Live Shopping promotes. In the long run, you will be promoting your business and making sales at the same time.
This marketing strategy is also cost-effective because you don’t need to transport yourself or edit your videos plus it can be easily used. The seller and buyer participate in the Live session from the comfort of their homes.
Useful Tips For When Using Facebook Live.
Facebook Live Shopping allows you to come online to promote your products to your audience as you answer and make sales and also interacting with them. But you need to bear these points in mind to help you make the most out of your Livestream and achieve your goal.
- Make sure you have a quality product that will benefit your audience.
- The response can be immediate with high engagement, so you will need assistance to help you handle queries or take orders while you focus on demonstrating your products. You don't want to obstruct the flow.
- Make sure you follow the community guidelines, Facebook has a lot of guidelines that if not adhered to can cause restriction. For examples use of violence, vulgar language, selling illegal products or using seductive language.
- Get your products and sales tags ready and available on the product list before going live.
- Promote your live broadcast a week before the D-day.
- Do a test run and check for any irregularities before going live.
- Get yourself and your camera ready in a lighted space before going live to showcase your products.
- Make sure that those that bought your products are getting exactly what they saw and ordered during the live. You don't want to disappoint them or they will look else where, spreading negative reviews about your brand. This is to say there is life after Live session.
In this digital age time and as a brand owner, there is so much you can do for your business to remain relevant and ensure that revenue increases. The online space is where most persons including your target consumers spends most of their time.
You must stay abreast with social trends and invest in bringing your products to the online space to give it the so much needed awareness.
Live streaming is another platform or option that you can employ to keep pushing your brand forward.
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