5 Reasons Why Your Business Needs A Blog

5 Reasons Why Your Business Needs A Blog

If you are a business owner, you may be wondering what the hype for blogs is all about and how is it beneficial to your business. Or you’re concerned about the work it requires to put up a blog for your business considering your tight schedule. You might just think that your social media page is enough. The truth remains that the small businesses that have included blogging as a promotional effort for their business are reaping the rewards.

The online space has become a playground for everyone without barriers or restrictions, people are always googling away. Billions of humans go online for any question they may have which is why we have a popular phrase that says ‘google is your friend’. What an interesting time to be alive.

For example, one reason why we started this blog as a media company in Nigeria is because we understood the need for  Nigerian companies need to start giving special attention to research and development. The whole of the continent of Africa is still predominantly third world, hence the nature of the market is the same, companies can gain back the money they invested in Research and development  (R&D) by selling their solutions to other African countries.

In this article I’m going to show you why your business needs a blog:

1. Boost Your Local SEO

Putting your business online gives your brand unrestricted global reach but your local community needs to be aware of your business and if you’re able to work out your local visibility then the global reach should be a breeze. Your local customers should be able to interact and connect with your brand easily in cyberspace. As the world advances, this is not the time to leave things to chance. Give your business a global presence.

An active and informative blog is a gateway to helping new customers become acquainted with your brand and the products or services that you offer. Even if your blog topics are only loosely related to your core services, believe that your local readers are going to notice. You will need to use SEO (Search Engine Optimization) which will be discussed later in another post.

2. Present Yourself as an Expert.


Creating good blog content consistently on your business website to cater to the needs of your customers will establish you as an expert in your field. If you own a clothing brand, you can make posts on creative ways to style an outfit, care tips, fashion trends, and what your customers need a solution to as regards their style which can impact their choices in the future. No matter your industry you can use your blog posts to educate your customers or address any pain points they may have.


Helping your client by providing expert knowledge will benefit your business later on with engagement, referrals, and royalty. You may think that your social media accounts help you to achieve this but there is just sizable information you can share on social media. Blog post allows you to share so much information.


 3It Drives Long-Term Results.


The efforts you put into your blog will serve you for many years to come. You’re not just writing to drive traffic or create visibility for that period alone. A blog post created months or years ago can bring visitors to your website especially if the post shows up on the search engine results page (SERP). 

This means that you will need to create blog posts consistently on your website. The more pages are added to your website the more chances it will be recognized by the search engine. And for days, weeks, months, and years to come, you can continue to get traffic from that blog post. Your old posts can become relevant to your customers and become the reason people visit your website. 

Whatever you upload on your website remains there and can be accessed from anywhere in the world.

4It Brings in More Revenue

Your blog shows your target audience that you know what you're talking about in the industry. People love to buy from people who are knowledgeable and share the knowledge about their products or services and this gives them the feeling that they can trust your brand thereby increasing their chances of buying your products or services. 

You will make this easier when you include multiple CTA (call-to-action) in your blog post. For example, free e-books, free valuable resources, etc.

A business with a blog has a chance of increasing sales than a business without a blog. 

5. To Showcase Your Brand

Blog content gives your business more leverage to share more information about your business. You don’t tell your audience directly to buy what you are selling in your blog post. You will end up with no one listening to you. A blog is a good promotional tactic that can show your brand personality, your voice, and the value your brand stands for. 

If your brand deals in interior designs, you can write blog content on how these designs are created and the processes involved to achieve an appealing design. 

There are more benefits not listed here but I hope the above reasons are all you need to position your business for more recognition and ultimately more revenue.


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