Saturday, 16 December 2017

Why you need an Independent PR Agency in 2018

By recent trends, businesses have started looking at ways of reducing
their expenditure by proper planning and budgeting. A number of
companies have started strategizing and planning their Communications
and PR budget ahead of 2018.

One key area companies are looking at is Independent PR Measurement
budgeting and planning. An end is come to spending without measuring
or getting key insights of the industry. The awareness of PR
Measurement grows by the day.

Key economic sectors that are fast embracing PR measurement include
the financial sector, FMCG, Airlines, NGO and Government. It is a
common knowledge that media monitoring and measurement played a key
role in the Edo State Gubernatorial election that saw Godwin Obaseki
becoming the governor-elect of the state, from crisis measurement to
situation analysis and reputation measurement.

Independent PR measurement services will help organizations save cost
while helping brands get value for their communications and PR
expenditure in 2018. To permit an accurate, precise and effective PR
plan, PR Measurement services, should be taken into consideration

Some key tasks that a PR measurement agency can help an organization
achieve include Media Performance Audit, Print & Online media
Journalist Relationship Measurement (JRM), Reputation measurement,
Media Campaign Evaluation, PR impact score analysis, Fake News
analysis, Crisis Measurement, Competitive Analysis and many more.

Source: Prompt News Online, Edited.
December 16, 2017 / by / 4 Comments


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